Meet Tiila Abbitt, CEO, Founder, Creative Director of Aether Beauty. She has 11+ years’ experience- including in the international prestige beauty industry. Tiila spent 7 years at Sephora in charge of product development for makeup collaborations and accessories. Her obsession with sustainability lead her to become the lead R+D for sustainable materials while also being on the sustainability leadership council for the retailer. Tiila quickly learned that in the USA, there are only 11 banned chemicals in color cosmetics while in the European Union, there are over 1300. Because of this, she learned how to formulate color cosmetics with a very large chemical ban list and how to substitute for cleaner alternatives. Plastic makeup componentry is a huge source of pollution globally and Tiila really wanted to create a brand that was ethically-sustainable, beyond the formulation, but in everything that Āether Beauty creates. Tiila is aware of the eco-footprint and as a founder, wants to bring sustainability into every decision at Āether Beauty.