Hear how David Yeung of Green Monday Holdings – Asia’s answer to Beyond Meats, raised $70 million to further expand his APAC footprint. Born out of a social movement that started on Earth Day in Hong Kong in 2012 (and was inspired by the Meatless Monday campaign in the U.S.), the Green Monday organization advocates for consumers to dedicate at least one day a week to go meatless. Green Monday Holdings is a manufacturer of plant-based pork substitute products and frozen meals and an operator of a chain of vegetarian-focused retail outlets and cafes.
Pandemic Marketing
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