A salesperson’s job is not an easy one, a flawless performance (no one is that good) can at best get them 50% of the way there. The buyer needs to...
Category - Special Report
In an essay written in 1996, Bill Gates coined the term “Content is King” to describe the future of the Internet as a marketplace for content. In our...
Among the many assumptions that today’s business leaders make is that buyers buy and sellers sell. In their minds, there is a clear distinction...
