Is the art and science of creating compelling content dead? In a world where a 280 character Tweet or a Presidential “Twitter Storm” holds more sway than a traditional press release, what is the role for those in the business of creating and disseminating credible and compelling content? Does articulate and accurate content matter anymore? In an era where clicks count, does the creation of click-bait content trump other forms of content?
This pandemic has seen a meteoric rise in audience engagement and content consumption, what have we learnt about content creation and consumption?